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Company

Company

This section describes who ESMA Industry is, what purpose the company pursues and the principles on which decisions are taken. It contains no statement that cannot be substantiated.

Purpose

Purpose

ESMA Industry develops property projects, realises them and sells them. In doing so the company assumes the entire process – from finding and assessing a site through project development and construction to the sale of the completed property or apartment.

Our aim is not only to develop and realise exceptional property. Our aim is to build a company that convinces through structure, quality and long-term thinking.

“Our name is our promise. Every decision should strengthen it.”

Brand promise — ESMA Industry Brand Book

Self-conception

Self-conception

How ESMA Industry works – and how it expressly does not.

How we work

  • We appear calm and self-assured.
  • We convince through quality rather than self-presentation.
  • We let our work speak for us.
  • We treat every person with the same regard – irrespective of function or background.
  • We document our work so that it can be followed.
  • We name mistakes openly and analyse their causes.

How we do not work

  • We do not exaggerate and we promise nothing we cannot substantiate.
  • We do not communicate loudly, sensationally or in a sales-driven manner.
  • We do not pass challenges on; we look for solutions.
  • We do not copy existing solutions merely because they are customary.
  • We do not decide for short-term success.

Values

Values

Four values form the basis of every decision. They are set out as binding in the ESMA Company Playbook.

  1. Quality

    The ESMA standard applies in every area – from market analysis through land acquisition and project development to construction, sale and client care.

  2. Trust

    Our reputation is not created through advertising but through reliable conduct over many years. Trust takes time and can be damaged by a single ill-considered decision.

  3. Innovation

    The property industry changes slowly. We see an opportunity in this: question traditional processes, use technology where it serves a purpose, develop standards further.

  4. Responsibility

    We do not develop projects for a few years but buildings intended to outlast generations. Responsibility applies towards residents, investors, partners and municipalities.

Leadership

Executive Team

ESMA Industry is led by its two co-founders.

CEO
Elia Salerno — Co-Founder & CEO

Elia Salerno

Co-Founder & CEO

Responsible for corporate strategy, project development and the long-term direction of ESMA Industry.

CFO
Mateo Ammon, Co-Founder and CFO of ESMA Industry

Mateo Ammon

Co-Founder & CFO

Responsible for finance, costing and the economic management of the projects of ESMA Industry.

Our responsibility

ESMA Industry is led by its two co-founders. Decisions are based on clear analysis, clearly defined standards and long-term thinking. The aim is not short-term growth, but building a company sustainably across generations.

Foundations

Binding foundations

The way ESMA Industry works is documented. These documents are internally binding.

Internal foundation documents
ESMA Company PlaybookOperational basis: standards, processes and ways of working.
ESMA Industry Brand BookBinding basis for identity, logo, colours and typography.
Co-foundersElia Salerno, Mateo Ammon
Published projectsNone. Evidence to follow.